Use Love-Infused Marketing to Get You Noticed: From First Impression to “Everlasting Love”

Just like everyone else, I’m no stranger to the comparison game. I compare my marketing to all of the marketing that’s out there and think to myself, “Ugh it’s not good enough”

Maybe I just need to be more practical like everyone else, make some reels and I’ll get noticed. Who cares about depth, feelings, connections anyway!?

And that's the problem. When everyone is seemingly doing the same thing, everyone goes into the same direction, does the same thing and we wonder why everything looks the same and copied. Herd mentality is real.

In my battle ground, I often wage war with this question: ”To go deep or not to go deep?”

The water sign in me is strong..

…so depth always wins and love is always the answer.

Did you know that back in 2000, the average attention span was just 12 seconds?

By 2015, our attention spans had already dwindled to just 8 seconds

And in the blink of an eye, our attention spans plummeted even further in 2022, shrinking to a mere 5 seconds.

I can’t even imagine what 2024 will be…

We all know the facts.. it's getting harder to get attention these days.

You know what DOES get attention?

Giving attention.

When you REMEMBER someone's name and you use it to make them feel valued..

When you pick up on previous conversations showing you were listening..

When you COMPLIMENT someone on their outfit; how great they look.

When you SHOW concern and ask questions to understand.

You TAKE NOTICE of their unique qualities and tell them how special they are.

You FOLLOW UP on any concerns and you ensure they had a great experience. 

Giving attention gifts people the experience of being seen. It brings them into the present moment. It makes their heart beat a little faster and makes them FEEL. When you make someone FEEL, you create moments that linger long after the interaction ends.

In a world that often feels cold, be the fire that melts hearts.

This February and beyond, infuse love into your marketing by tapping into the power of the 5 Love Languages to captivate your customers' hearts.

Physical Touch

I know not all of us are on hugging terms with our customers, but if you are, go for it! How amazing is it that your client is actually comfortable enough to hug you? What a gift, don’t take that for granted!

If your customer isn’t down with the cuddles, how can you make them feel held, supported, embraced, and loved?

What words can you use to touch them metaphorically? What things can you say to romanticize and get them feeling all kinds of giddy and warm?

Words of Affirmation

Express your appreciation often. Stop them in their tracks to tell them just how amazing they are. Tell them that the blouse their wearing really brings out the color of their eyes.

For one client, its “You are such a talented speaker”

“I am so impressed by the way you..”

“I really enjoy your company”

“I am so thankful for our partnership”

“I value your feedback so much”

Acts of Service

Get to know your audience/customers so you can anticipate their needs. Who are they? What do they want to hear? Surprise them with the little things that matter most to them.

For one client, its the colorful tracking docs that lights them up. For another, its the honest feedback that I give that breeds trust.

How can you make their life a little easier? Show your dedication to meeting their needs and helping them.

Quality Time

Give them your presence so that they feel seen and important. Give them your undivided attention. Connect and engage to show that you are actively listening. When you make it about them, they will remember how you made them feel. Moments over metrics.

For one client, its the simple 5-10 minute catch up on the zoom meeting laughing about how he spent the whole weekend in the same sweat pant outfit playing video games. Nothing to do with business, but we’re having fun and bonding.

Gifts

Surprise and delight. Put thought and effort into delivering meaningful gifts. Be intentional. Its not about how big the gift, but the simple thought that you had them in mind. For those who interact with their audience in person, are they normally short on time and barely have time to grab a bite? Bring them a snack to show them you care. Even a thinking of you note or email goes a long way.

Conclusion

These all might seem like basic to do’s but I can’t emphasize enough how simple acts of love and kindness have helped shape my business and the clients I work with. I’ve spent years creating referral partners for my teams and its in these basic principles that I was able to win their hearts and help them win their audiences hearts through genuine interest in their lives, celebrating their victories, and empathizing with their challenges.

In essence, business and love share a profound connection. Just as in personal relationships, finding "The One" in your professional life involves investing time, energy, and emotion into cultivating meaningful connections.

This is how you get noticed and transcend the typical buyer - seller relationship. When your customers know you care, they become more than just clients; they become advocates and loyal supporters.

So while everyone is focused on GETTING attention, be the one to GIVE it. Notice your customers. Anticipate their needs. Over deliver. Curate your content FOR YOUR CLIENTS, not for your own self fulfillment.   

So give, but not to get.

Give with love and intention and see just how much you’ll gain.